Your company CEO comes marching into the offsite strategy meeting and almost hyperventilates while sharing a new product idea. Or corporate’s big data analysis identifies a screaming market opportunity. Or your biggest customer wants to buy something you don’t currently sell. Or…
Anyway, let’s say you now have an idea for a new online product or service you must build.
Project managers, agile programmers, information architects, interactive designers, usability experts, interactive editors, content strategists, database administrators… perhaps a massage therapist. They all get together and build, or add to, an online platform that runs the idea.
Your new online product or service is up and running. The thing starts spitting out new big data and people create PowerPoint presentations. It looks great; most everybody says so to your face. But behind your back?